We hope that a few of your Christmas and holiday wishes have come true this year. Here’s to staying warm, being with the ones you love, and enjoying life!
Our last chart for 2014 was created by indexing over a million holiday-related posts from the past five years. Continue…
In true holiday spirit, Socialight prepared for you a “Best of 2014 - Instagram Listicle” featuring Instagram’s most engaging photographs from the worlds most popular (non-celebrity) accounts.
These images run the Insta-gamut, from pictures of a receipt to a hedgehog getting a mailbox. However, for all their differences, they share one thing in common; the uncanny ability to engage you and your fellow Instagrammers. Take a look and try to decipher any commonalities that you can appropriate for your future posts.
Ready for the final installment on how to build your brand through social media? If you just joined us, check out the the first and second posts to get caught up.
You may or may not have noticed, but the previous four steps have transformed you into your own personal marketing agency, so take a moment to update your Linkedin profile. You now have schedules in place, certain posts are automated, and you are tracking engagement to maintain the quality of your posts. For some of you that may be enough, especially if you run a small business with a lot of other responsibilities. However, if you truly want to start turning social presence into profit, put these final two steps into action. They have the potential to really help your company grow through social media. Continue…
Retailers use social media to reach their shoppers in a multitude of ways. Their posts include promotions, coupon codes, photos of new products, gift suggestions, customer service, and more. With all of this activity, these retailers strive to connect their brand with customers, increase recognition, and get people excited about going to the store (online or on-location). Continue…
Even after a musician writes a hit song and gains fans all across the world, keeping those people interested can be tough, especially when years may pass between album releases and a lot of their time is spent on the road.
Musicians have embraced social media to guarantee their fans stay hooked, listening, and going “ga-ga”. With one click they reach an audience of millions posting a selfie, a joke, or anything else to give the impression that you have a window into their lives. With that relationship established, they can engage fans over and over again to spread their fame. Continue…
Social media channels are a fantastic and affordable way of establishing your small brand, but without a well-thought-out regimented process they can also be time intensive and ineffective.
We’ve assembled a six-step process that will insure that your social media conversations lead to customers down the road. Continue…
Thanksgiving is a time of roast turkey, relaxing on the couch, and it marks the beginning of holiday shopping. Online sales alone last year reached $400 Million. This hearty American tradition of stockpiling for under the Christmas tree leaves some people dreading the whole weekend and others totally excited. We set out to discover the sentiment around this uniquely American holiday tradition. Continue…
We’re excited to announce that our publisher analytics product will be available as a free beta starting on August 1st. Create an account, check out your reach and posts, and see what works and what doesn’t.